To find the perfect recipe, you first need the perfect ingredients. And that’s what our founders Dena Tripp and Debbie Shwetz were for each other. In 1997, they joined forces, or better yet kitchens, to help make cakes to entertain their friends and family. The cakes they made were delicious, unlike anything anyone had tasted. As a result, their friends and family asked them to entertain more and more.